Through the digital interpretation of renowned artist Tong Yang Tze’s calligraphy work, JL Design tries to breathe the sensitivity and aroma of Tong’s work with a motion graphics touch. We provide a fresh approach to appreciate calligraphy, to savor the imaginary of poems and prose, the diversity of strokes and the beauty of Chinese character.
Just like calligraphic strokes can be hard or soft, hair has the similar bipolar traits. Our visual concept is to play with the hair-like thin threads to convey constantly changing emotions. This animation opens with a seemingly peaceful scene, while emotions are accumulated progressively to end up with a final instant explosion. Once the over-stretched hair threads calm down, the scene returns to stillness.
It all started with JL's Design website, with well over 10 years of his passionate work since the early 90's, taking home numerous international awards. In 2006 JL returned to Taiwan establishing JL Design and serving the industry as a free flow creative medium.
JL Design has since soared; receiving further international exposure and praise, including Reddot awards, iF Award China, Promax/BDA Asia Gold Award, and his works screenings at Siggraph Asia, Bitfilm, Huesca Film Festival, Kinofest Digital Film Festival, Animatu Animation Festival, Off Motion and many others; he hopes to be a gentle yet powerful breeze in the media industry.