PUNTO Y RAYA is an international platform devoted to the promotion, education and production of audiovisual art in its purest state: Form, Colour, Motion and Sound. No representation! Its mission is to recapture the spirit of Cinéma Pure and Absolute Film formulated by the European avant-garde in the 1920s, and resignify it in the most diverse contexts through actions that promote its sustainability, thus consolidating this unique art form laying at the intersection between Fine Arts and Media.
The project was launched in 2007 by the Barcelonan non-profit association MAD with the first PUNTO Y RAYA FESTIVAL, event that has been taking place since then in the most relevant institutions of contemporary art and new technologies.
The early editions took place in Spain, at venues such as Museo Nacional de Arte Reina Sofía and La Casa Encendida in Madrid, or Arts Santa Mònica and CCCB Centre de Cultura Contemporània in Barcelona. Since 2014, consolidating coproduction sinergies across Europe, the festival has been held in different countries; to this date, Iceland (HARPA, Reykjavík), Germany (ZKM Zentrum für Kunst und Medien, Karlsruhe), Poland (CeTA Centrum Technologii Audiowizualnych, Wroclaw) and Austria (Österreichisches FilmMuseum / Künstlerhaus / StadtKino, Vienna). With seven 'senior' Festival editions under its belt, the most comprehensive Online Catalogue and Resource Centre in the genre, a large and diverse community, and a promotion platform comprising over 50 cities, PUNTO Y RAYA has consolidated itself as world the benchmark for Abstract Art in Motion.